(*TLDR — 2024’s election season has a handful of distinct challenges — which we detailed here. But, this blog focuses on 3 essentials for political call center procurement success:
- Prioritize Campaign-Specific Expertise:
General telemarketing agents won’t cut it for political campaigns. Ensure your call center has trained agents who specialize in political outreach, whether for fundraising, GOTV, or explaining policy positions. - Start Early—Demand is High:
Don’t wait until peak season. Begin your procurement process early to secure partners with the necessary bandwidth and experience. The best-fit political call centers go fast, leaving less effective options for latecomers. - Go Omnichannel to Reach All Voters:
Younger voters prefer digital engagement—opt for call centers that offer omnichannel support. Combine phone outreach with SMS surveys, chat, and self-service options to maximize reach across all demographics.
By keeping these three points in mind, you’ll secure a partner that can enhance campaign ROI, engage diverse audiences, and drive electoral success.
Target the Right Audience, Through the Right Channel, at the Right Time
Political campaigns are a whirlwind of activity, and with this year’s election approaching, securing the right call center partner is crucial. Here’s why political call center procurement is unique, and what to consider when making your choice:
Not all call centers are created equal. Look for partners with agents specifically trained for political campaigns. Whether it’s mobilizing voters (“Get Out the Vote” efforts), raising campaign funds, or simply informing constituents about your candidate’s platform, you need agents who understand the specific needs of your campaign.
Time is of the Essence
The window for securing a qualified political call center can be tight. Don’t wait until the last minute! Research and vet potential partners early to ensure they have the experience and capacity to meet your campaign’s needs.
Remember, settling for a generic telemarketing service won’t deliver the same kind of targeted outreach and personalized experience that an experienced political call center can.
Embrace Technology to Engage Younger Voters
Today’s voters, particularly younger demographics, expect a variety of communication options. Partnering with a call center that offers an “omni-channel” approach is key. This means offering self-service options like:
- Voter Registration and Update Portals: Streamline registration and allow voters to easily update details or change affiliations.
- Automated Feedback and Surveys (via SMS Texting): Gather valuable insights to inform campaign strategies and policy decisions.
By offering self-service options alongside traditional phone outreach, you can cater to younger voters who may prefer a more independent approach to information gathering and engagement.
Ready…Set…Go!
Political call center procurement requires careful consideration. By focusing on targeted outreach, securing a partner early, and embracing technology, you can ensure your campaign connects with voters in a meaningful and impactful way.
Don’t drop the call on this vital campaign resource! Contact us today and we’ll help you find your best-fit political call center!
